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Precision Coffee Co

Overview

Developed a complete brand identity and website for Precision Coffee Co, a conceptual coffee company. Created the visual identity, including logo design, typography, and a cohesive brand system, and applied it across a responsive website designed and developed to showcase the brand. Focused on establishing clear visual hierarchy, intuitive navigation, and a modern interface that communicates the brand’s personality while providing a functional and engaging user experience across devices.

Problem

The objective was to create a brand and website that communicated a sense of precision, quality, and clarity while maintaining a minimal and modern aesthetic. The challenge was ensuring consistency between brand identity and digital experience, allowing the website to function as both a visual extension of the brand and an intuitive user interface.

Approach

I began by developing a visual identity centered around strong typography, consistent spacing, and restrained visual elements. The brand system was designed to feel structured and intentional, reinforcing the company’s emphasis on precision. The website was designed with usability and clarity as primary goals, focusing on intuitive navigation, clear content hierarchy, and responsive layout behavior. Each design decision was made to ensure consistency between the brand and the digital experience.

Outcome

The final result was a cohesive brand and responsive website that clearly communicates the company’s identity while providing an intuitive and engaging user experience. This project demonstrates my ability to develop visual systems and apply them effectively across digital platforms.

Let's Talk

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Phone

+1 330-732-7411

Email

logan@halfdaystudio.co